ICONIC: American Outlaws shoe by adidas
American Outlaws shoe by adidas.
Every World Cup is built on the echoes of the past—the shared experiences, the heart-stopping memories, and the images that define a generation. In 1994, soccer in America found its spark. At the center of it all was a jersey that dared to be different: the iconic adidas "denim" kit. What began as a polarizing design evolved into a global cult classic and an enduring symbol of U.S. Soccer heritage.
Now, that legend is stepping off the pitch and onto the streets.
By the Fans, For the Fans
Since 2007, the American Outlaws have been the "boots on the ground," fueled by an unwavering passion for the game. Today, we are proud to announce a collaboration that honors that loyalty. This isn’t just a shoe; it’s a piece of fan history you can wear.
In partnership with adidas and AO member/designer Erik Palmquist, we have created a custom shoe inspired by the soul of the '94 denim kit and the spirit of the American Outlaws. This project represents a rare milestone with supporter culture: a world-class brand like adidas giving an independent supporters group the opportunity to build a shoe that is for fans.
The Design
The foundation of the shoe draws directly from the textures of the '94 jersey, seamlessly integrated with meaningful AO elements. This was not a simple color-swap—it was a comprehensive design process executed with the quality and prestige that only adidas can deliver.
A Piece of the Future
This is an exclusive, limited-edition drop for the American Outlaws and the U.S. soccer community. It’s a chance to own a piece of something new, inspired form the past.
We can’t wait to see these shoes in the wild. Wear them as you march through the streets, jump in the stands, and gather in the bars. Be proud of the community we’ve built together—and wear that pride on your feet.